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Media Coverage in Finserv and How To Become a Trusted Source - What Do Journalists Really Want?

Wednesday, September 22nd | 1pm - 2pm EDT

For most advisory firms, getting quoted in major publications would be a dream come true - but unfortunately it is truly just a dream - a pipe dream.

But it doesn't have to be! Join us as Samantha Russell, our Chief Evangelist, sits down with Nicole Casperson, FinTech Reporter for Investment News and co-host of "TechStack," a podcast all about wealth tech, to talk about how to become a go-to, trusted source for journalists and build a solid reputation within your field of expertise.

In this LIVE Q&A we will not only cover the below topics - we'll also be taking questions from the audience and answering them live. If you've ever wanted to pick a reporters' brain and finally learn how to become a trusted source - now is your chance!

You'll Learn:

  • The nuts and bolts of how these publications run - ongoing stories and breaking news
  • How to first introduce yourself to a journalist
  • What makes a great pitch if you have a story of your own
  • Why getting quoted in major publications even matters - what does it do for your brand's credibility, and how you can further use that credibility on your website, bio and social profiles

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